在中國(guó)酒店在最早的時(shí)候就是叫國(guó)賓館，而不是直接的酒店，順至在中國(guó)的西北部，還有叫大廈的，象西北石油大廈就是酒店的名稱，一些國(guó)企的酒店，基本上就是叫國(guó)賓館了，通常在國(guó)賓館的品牌標(biāo)識(shí)方面，就需要符合中國(guó)式接待的特點(diǎn)了，通常都是以領(lǐng)導(dǎo)會(huì)議，接待為主，在導(dǎo)視方面，很多都是需要字體大大的，文字不能有個(gè)性化，不需要太過(guò)于特點(diǎn)的標(biāo)導(dǎo)視設(shè)計(jì)方案。在北京的一些老賓館就是這個(gè)樣子了。但是到了2020年代，一些新的國(guó)賓館就大不一樣了，會(huì)引進(jìn)了一些國(guó)際化的方式去設(shè)計(jì)，大家的接受能力都是在提升，一些國(guó)有資產(chǎn)也需要自負(fù)盈虧了，如果太差的導(dǎo)視設(shè)計(jì)，這也會(huì)導(dǎo)致大家對(duì)酒店的不認(rèn)同，也是被隨著時(shí)代的改變面改變了。

        中國(guó)的導(dǎo)視發(fā)展，一開(kāi)始，都是向著國(guó)外的導(dǎo)視學(xué)習(xí)而來(lái)，最早的時(shí)候都是從香港發(fā)展過(guò)來(lái)，大家都是學(xué)習(xí)香港、臺(tái)灣地區(qū)的設(shè)計(jì)，然后就走出國(guó)門(mén)，向國(guó)際上的一些酒店學(xué)習(xí)導(dǎo)視設(shè)計(jì)，新的材料，新的工藝慢慢被人所接受，當(dāng)中國(guó)的經(jīng)濟(jì)發(fā)展了后，在成本上也是有足夠的資料來(lái)發(fā)展這一塊，提升導(dǎo)視設(shè)計(jì)質(zhì)的變化。

        再后來(lái)隨著中國(guó)加入WTO，國(guó)際化的導(dǎo)視符號(hào)需要承現(xiàn)出來(lái)，那么中國(guó)特色的導(dǎo)視就會(huì)慢慢表現(xiàn)出來(lái)了，每一個(gè)項(xiàng)目的國(guó)賓館，需要有一些當(dāng)?shù)氐娜宋奶攸c(diǎn)，在中國(guó)是一個(gè)有上千年文化的古都，很多地方都是有一些個(gè)性的元素。我們只需要細(xì)細(xì)觀擦，去多了解，多分析一下每個(gè)城市的歷史，你就不難發(fā)現(xiàn)，其實(shí)所有的東西都在你的身邊，只需要努力就沒(méi)有做不到的事情。中國(guó)的國(guó)賓館發(fā)展就這樣慢慢形成了。

        The Development and Design of Beijing State Guest House Guide with Chinese Characteristics

        In the earliest days of China, hotels were called State Guest Houses, not direct hotels. By the way, in the northwest of China, there were also buildings called Mansions. For example, Northwest Petroleum Building was the name of the hotel. Some state-owned enterprise hotels were basically called State guesthouses, usually in terms of national guesthouse brand logos, it needs to conform to the characteristics of Chinese reception, usually leading meetings and receptions. In terms of guides, many of them require large fonts, and the text cannot have Personalization, no need for too characteristic standard design solutions. Some old hotels in Beijing look like this. But in the 2020s, some new state guesthouses will be very different. Some international methods will be introduced to design. Everyone’s acceptability is improving. Some state-owned assets need to be self-financing. If the guidance is too poor Depending on the design, this will also cause everyone to disagree with the hotel, and it has also been changed with the changes of the times.

        In the beginning, the development of China's guides was learned from foreign guides. At the earliest, they were developed from Hong Kong. Everyone studied the design of Hong Kong and Taiwan, and then went abroad to learn from the world. Some hotels study guide design, new materials and new craftsmanship are slowly being accepted by people. When China's economy develops, there will be enough information in terms of cost to develop this area and improve the quality of guide design changes.

        Later, with China’s accession to the WTO, international guide signs need to be realized, and then guides with Chinese characteristics will slowly show up. The state guesthouse of each project needs to have some local humanistic characteristics. It is an ancient capital with thousands of years of culture, and many places have some individual elements. We only need to take a closer look, to understand more, and to analyze the history of each city. It is not difficult for you to find that in fact, everything is by your side, and you only need to work hard to do nothing. The development of China's state guesthouse has slowly taken shape.